The story of our team began back in 2011. Being students, in the early days of social media emergence, we started our first ambitious startup: a social project in personal development. It was the idea of ​​sharing goals and achievements within a community. Yes, as you might have thought, this doesn't sound like a brand-new thing today: any social network already supports the function of sharing your goal, whether it's a fitness app or Twitter. At that time, it was something new, something not like the others. We had a clear vision for the product and a goal that motivated us to move forward and put in more effort. Have you ever run headlong to stand up in the morning to sit and program all day? Time was flying by imperceptibly. I often went to bed at dawn. The pain in my back still reminds me of that wonderful experience.

As you might have guessed, we failed. Despite detailed analysis of competitors, a financial model, and a working product, we had no clue how to advertise and sell it. We did not have a clear understanding of expansion and where to search for investors. We were great developers but bad marketers. We thought that technology and product are 100% of business success. How wrong we were...

It was the first call that something needed to be changed: how and where to get desired experience and budget to fund the project. We didn't have capital at that time. We were students, and our parents invested the lion's share of money into our education, wanting to make a better future for us.

So, where was I? We began to gain our first paid experience in a startup related to the news. It was an unremarkable task from a British client with a requirement for simplicity and informativeness specified on one sheet. Yes, on one sheet. The wording was: "I want this, this, and this so that it looks like those competitors have." The rest we had to do ourselves: design, design, and development. Despite the anxiety before an important task, interest tore us apart from the inside. We actively communicated processes with the client, interviewed potential users, and spent most of our time in my grandfather's undistinguished warehouse, among the radio equipment. All these were to complete the project on time and beyond the client's expectations. Perhaps to prove to ourselves that we can launch a quality product, maybe something else. It was a success. By the way, the design, which at that time seemed to us excellent, now does not look so.

After the successful project closeout and a smile on our faces, we continued on our way. Everyone laid it out in their own way: someone in an Asset Management startup, someone in a startup for targeted ads, following the example of giant aggregators such as Google Ads and Facebook Ads. Year after year, one project after another: logistics and real estate, medicine and fitness. All these projects had one thing in common: they were startups or young products fighting with unformed teams, new processes, and technological approaches written in a hurry from deadline to deadline. Some of them were successful, but most were not. What was the reason behind the failures? Over the past decade, we have seen a complete lack of processes or incorrectly set expectations; someone was a brilliant manager but knew nothing about the technical side; someone had difficulty getting funding or hiring a team. Take it from me, we have seen plenty of things. From time to time, we were about to lose hope and faith in startups. There were even moments we decided to join the product company to avoid the fate of a startup. And what was the result? There was a startup again.

After some time, we realized that we are the most successful at creating startups with a passion for delivering product vision with velocity. Each of us is a universal soldier who has gone through a thorny path of challenges and learning. Having experience, tools, customized processes for clients' needs, and an understanding of how to make products successful, in 2018, we decided to create our own company. We do not know everything, and we won't, the world of technology is extensive, and we are aware of this, but we have enough desire, experience, and motivation to help you avoid the same mistakes we have made. To this day, we continue to believe in products and bring the most innovative and weird ideas to life. Have we given up writing our product? Of course not. We participate in many initiatives, bringing our experience and ambitions up to this day.